To get started, we need to understand each company better, and what they represent. A few companies to look at will be: Facebook, Twitter, and Microsoft are very much like each other as they do many things very similar.
Google, as a product of the search engine, is very similar to Facebook as well. So let's start from both of our bases, and compare the two products to find out what each represents. We can do this by using the following four charts: Google vs Facebook: An Example of Product Differences Google vs Facebook (Theoretical)
Google vs Facebook: An Example of Product Differences Google vs Microsoft Microsoft vs Facebook Google vs Microsoft (Theoretical) The first, "Theoretical" chart, will show you how different the products are.
In fact, if you think about it, the difference is not just in the features; there are many similarities between the two. There are other factors that determine what is considered "theoretical," such as size and price (Microsoft's search engine is much smaller and more expensive, which makes it look more like Google). "Applied" or "Realistic" in the case of Google vs Facebook, or "Innovation" in the case of Microsoft vs Facebook would be more accurate.
The important thing is, the difference isn't as great in the actual application or technology, so to see the impact of this difference, the difference must come from the theoretical differences. "Applied" shows the actual differences, just like in the above example, but, in the case of Google, you could make an analogy to the different approaches in different types of programming, for example, the way they approach different platforms and features.
So, for example, for Google Chrome and Microsoft Edge, the difference is relatively small, but I would consider it an innovation for Microsoft to be taking steps that Google has already taken. "Realistic" compares both companies as they currently stand.
This is based not only on the companies' actual products, but how long they have been in the situation, and how far they have come since the last time they took such steps.
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Author: Hudson Reese
